Humans are great at discovering new things.
Since the first caveman discovered fire, the idea of fire has been passed down through the ages. In a way we've all been touched by that very first fire and the idea of it is still burning. We owe 'Ogg' - he or she was one of the first trailblazers.
Fire was a cool discovery but human language is our best discovery yet - a way of infecting others with new discoveries. With language we can pass more than DNA to the next generation: ideas too.
Language is ephemeral though, spoken and lost in a second. Books, cave paintings and other cultural artefacts help but now it's time to get serious.
Billions of discoveries are being made everyday and we have the means to pass them on to each other - efficiently and easily. Everytime you search for something you make a discovery - so why not share it? Ogg did.