I had a great time at the recent Perl conference in Chicago.
Perl is my favourite computer language and there are thousands of lines of Perl code behind Trexy.
For a long time Perl's branding strategy has been confusing. This is a problem, not only in the mind of the consumer, but a law court will not uphold a confusing or deceptive trade mark.
In the absence of a clear branding strategy the Perl community adopted "The Camel" from the cover of a Perl book written by Perl's inventor, Larry Wall. The problem is, "The Camel" logo is owned by a book publisher, O'Reilly and Associates - not The Perl Foundation. Oops.
While I was at the conference I had meetings with Larry Wall and other Perl luminaries to see if something could be done about it. Fortunately they were quite receptive to the ideas in my proposal: "LoveMarks(R) for Perl".
Over the next six months I hope to see The Perl Foundation adopt my proposals.
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