Monday, August 08, 2005

Brainstorming a Trexy Slogan

Both Rena and Sven had a look at the Trexy website today. It was great to get their feedback.

One thing they both suggested is a Trexy slogan to communicate concisely what it actually does and differentiate it from other search engines.

We had a brainstorming session to come up with a slogan.

First, we came up with ideas individually and then we shared these in the group. As we shared the slogans, we categorised them into three groups:
  1. Yes
  2. No
  3. Maybe

This helped to narrow our focus on Trexy's unique elements.

We need a concise way to say:

  • you can blaze trails on search engines like Google and Yahoo
  • Trexy remembers where you've searched and found information
  • you can follow in the footsteps of other anonymous searchers who have already found what you're looking for, and
  • sharing trails saves time and effort for everyone

Some of the best slogans we came up with include:

Find, remember and share your search trails

Find, remember and follow your search trails

Find, remember and follow shared search trails

Remember, follow and share your search trails

Remember and share your search trails

Remember and follow search trails

Create, follow and share search trails

Find, follow and share your search trails

Lead, follow and share search trails

We are all going to have a think about it and see what Nigel thinks when he gets back from Tenby in Wales.

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